Fractional marketing leadership and full-force consulting built for when the going gets tough.

Find your way forward.

Hi, I’m Liz.

I’m a Colorado-based Marketing Consultant and Fractional CMO who specializes in working with startups who need speed, scale-ups who need structure, and any team who has hit that inevitable plateau and needs help reclaiming momentum. With 20 years of experience, I’ve helped SaaS, healthcare, outdoor, and early-stage brands launch, grow, pivot and problem-solve. If you’re at a growth inflection point, needing a kickstart, or ready to swap the duct tape for something sustainable, I’ve got you covered.

Exactly what you need. Nothing you don’t.

Divide cost. Multiply traction.

Lean, fractional support without the overhead. Scale my services to meet your needs, even as they change.

Marketing plus seasoned leadership .

Most teams at a major growth inflection point don’t just need a marketer; they need a leader who operates where people, P&Ls, and strategy intersect. This is me.

Actionable strategy.

Don’t get left holding the bag for implementing vague, unrealistic plans. I pair data-driven strategy with hands-on execution you don’t just get a pitch, you get it done.

ROI over optics.

Hype is fine, as long as it can walk to talk. No 90-page decks or Big Talk without impact. If it doesn’t get results, it doesn’t get airtime.

A few things I’m really good at.

  • Fractional team leadership

    I lead by example, setting a clear vision from the top and then jumping in with the team to make it a reality. I’m known for building trust and coaching talented marketers into even stronger operators.

  • Strategic advisory

    The best teams are close to the work. This also makes it hard to see where the gaps are. I specialize in helping teams step back, spot what’s not working (and why), and re-focus on what will.

  • Marketing operations & analytics

    I’m a HubSpot and CRM systems expert who can help you design processes that scale, particularly in SaaS and healthcare environments where agility and compliance are crucial.

  • Growth & lifecycle marketing

    If there’s no ROI, there’s no point. I work with startups and scaleups to architect zero-waste, high-impact digital campaigns and channel strategies that build measurable momentum.

  • Storytelling & messaging

    With AI reshaping how we find and share information, purpose-driven content matters more than ever. From PR to demand-gen, industry reports to analyst relations, I’ve made it happen.

  • Vendor management

    The right partners make a difference. 20 years of building a trusted network means I can help you select and manage outside resources who walk the talk and deliver consistent, concrete results.

Dive deeper

How we can work together

I help people-facing teams who need to get unstuck, solve a critical problem, or move confidently through transition. Whether you’re an early-stage startup, an established brand, or somewhere in between, if these needs sound familiar then you’re in the right place. My service tiers are tailored to meet the unique needs and realities of teams operating at every stage of growth.

  • For companies who need experienced leadership without the full-time cost.
    Experienced marketing advisory and team leadership at the Executive level. I step in to guide your teams, provide tenured marketing expertise, and drive big-picture strategy for high-velocity teams at a national or global scale.

    ✔️ 6-month minimum engagement

    ✔️ High-level leadership and strategic oversight

    ✔️ Interim leadership for marketing and GTM teams in transition phases requiring tenured oversight or strategic realignment

  • For growth-stage teams ready to operationalize.
    If you’re outgrowing scrappy tactics, I’ll help you streamline processes, improve efficiency, and set your team up to scale sustainably.

    ✔️ 3-month minimum engagement. Project-based or retainer models based on a fully customized suite of services for your needs

    ✔️ Strategic auditing, marketing operations optimization, roadmap development, and specialized problem solving/future-casting

    ✔️ Part-time team leadership, coaching and mentoring

  • For early-stage companies who need a strong start.
    I help you design your strategy, assemble the right resources, and launch campaigns that generate real traction. Think of this as building your marketing engine - fast, and effectively.

    ✔️ Monthly retainer basis with no minimum

    ✔️ Expert-level strategic marketing direction at a fractional cost

    ✔️ Zero-to-sixty guidance on marketing plan development, tactical execution, digital strategy, and vendor curation

    ✔️ Hands-on execution and oversight

Drop a line

Interested in working together? Fill out some info and let’s connect!